Now that Miami has become the venue for the 2026 World Cup, new investment opportunities are opening up in the real estate sector. This not only represents benefits for the city, but for investors who see potential in these international events.
Why is Miami ideal for big events?
The United States is arguably the best-connected country on the planet. People from all over the world come to these lands daily to do business, migrate or entertain. This economic opening has greatly developed sectors such as tourism, road infrastructure, and air routes.
Miami, for its part, is not far behind. The advances it has made in recent years make it ideal for receiving the millions of tourists who attend major events around the world such as Formula 1 or the Super Bowl.
Now, it’s not just advances in infrastructure that caught the eye, but also cultural diversity. Miami is a multinational city. People from Europe, India, Latin America, etc. live there. So, as soccer is the most popular sport in the world, Miami turns out to be an ideal venue for the 2026 World Cup.
What is special about hosting the 2026 World Cup?
The FIFA World Cup is a complete party. It is the time when all countries come together, celebrate and relate. The special thing about the 2026 World Cup is that there will be three host countries: Mexico, the United States and Canada.
According to FIFA (2022), Mexico and Canada have two host cities each, while the United States has eleven, including Miami.
According to Miami Mayor Francis Suarez (2022), Miami is the only urban area that has hosted all the major sports in the world, so it has plenty of experience to host the next World Cup.
Additionally, Latin Americans will have the opportunity to experience one of the biggest sporting events in their region. This benefits not only the host countries, but also the neighbors. In addition, historically, Latin Americans attend the World Cups regardless of location. Now that it is in the same region, attendance is expected to be higher.
What does this bring to the city and real estate investors?
Having Miami as the venue for the 2026 World Cup mainly benefits the citizens and investors of the city. Probably, the sectors that like these events the most are tourism and real estate. However, everyone benefits.
On the one hand, if millions of tourists enter a country, their money will become consumption, which means profits for companies, employees, government, etc. On the other hand, there is the real estate sector that sees how land is valued in the face of increased demand.
Now, knowing that Miami will host the 2026 World Cup, you as an investor should know the properties with the greatest growth potential.
According to Mik Mrd (2020), a renowned economist, the countries that really take advantage of the World Cup are those that invest in improving the city. As the host of the 2026 World Cup, investments will be focused on: transportation, accommodation, labor, entertainment, etc.
In general, all countries have development plans, but once FIFA announces the official venues, the investment engines are turned on and projects that were previously unthinkable are started.
That was the case in South Africa. According to the organizing committee led by Danny Jordan (2020), before the World Cup, the airports were not in good condition and the roads were not good. The World Cup was just an opportunity to improve infrastructure.
In conclusion, as Miami is a venue for the 2026 World Cup, it already has robust infrastructure and is expected to continue improving ahead of the World Cup. All these new investments value the land, especially those near the stadium where the quarterfinals will be played.
In that sense, opportunities are opening up more and more for real estate investors. The prices seen today in Miami could rebound in the next four years until the FIFA World Cup. For this reason, buying a property today could be a good option in your portfolio. Remember that a diversified investment portfolio brings security in uncertain times. If that interests you, do not hesitate to contact us.
References
FIFA (2022). Miami celebrated being chosen as the World Cup host for 2026. Infobae. Soledad Cedro.
Jordan, D. (2020). A decade later, South Africa insists it was worth investing so much money in a World Cup. Reuters.
Mrd, M. (2020). Does Hosting a World Cup Make Economic Sense? The St Andrew Economist.
Suarez, F. (2022). Miami celebrated being chosen as the World Cup host for 2026. Infobae. Soledad Cedro.